Kia Takes Ad Award With Hip-Hop Soul Campaign
Auto advertisers spent a record $13 billion to promote their goods in the U.S. last year. The Nielsen Automotive Award show who got their money's worth - starting with the Kia hamsters.
View ArticleThe Soft Sell: Auto Advertising Turns 113
Raise a dry martini to the Mad Men of another era, the forgotten copywriter who placed the first automotive ad for the Winton Motor Carriage back on July 30, 1898. TheDetroitBureau.com's marketing...
View ArticleMarty’s Marketing Minutia – Hype and Hoopla Edition
The game gets closer and the hype gets louder. In this issue of Marty's Marketing Minutia, TheDetroitBureau.com's marketing maven catches up on Super Bowl hype, checks out the auto buzz in tinsel town...
View ArticleMarty’s Marketing Minutia: Hype, Hope and Hysteria
Hooray for Joel Ewanick! GM's global marketing czar had a helluva week breaking molds, traditions and profligate spending while making new ad biz rules. He’s gone where few CMO’s have dared to go with...
View ArticleMarty’s Marketing Minutia: Makers Go for the Gold
Automotive marketers are always big on sports, but who's taking the gold and who's lagging the pack? That's one of the topics in this week's Marty's Marketing Minutia by ad veteran Marty Bernstein....
View ArticleMarty’s Marketing Minutia: Domestic Goddess Edition
It's been a veritable automotive marketing lovefest, this past week, as we learn in the latest installment of Marty's Marketing Minuta - only on TheDetroitBureau.com. Marty pitches for Toyota, Blake...
View ArticleMarty’s Marketing Minutia – Winners & Losers Edition
It's that time of year when we sort out the winners and the losers, and this year seems to be bringing more automotive awards then ever. But from a marketing perspective, who are really the brands on...
View ArticleMarty’s Marketing Minutia – Special Triscadecaphobia Edition
2012 ended with a bang and there were plenty of champagne toasts in corporate circles, but in some corners of the automotive marketing, advertising, promotion and public relations world the future is...
View ArticleMarty’s Marketing Minutia – Auto Show Edition
It's that time of year. What else would bring 1000s of visitors to downtown Detroit in the middle of winter if it weren't the annual Detroit Auto Show. TheDetroitBureau.com's marketing maven has a...
View ArticleVW Sticking with Jamaican Ad, Mon
Volkswagen says there will be “no change” in its plan to air a controversial Super Bowl in which everyone in an office starts speaking in a Jamaican accent. Don't worry, be happy, reports...
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